{"id":1694,"date":"2019-09-25T14:05:42","date_gmt":"2019-09-25T14:05:42","guid":{"rendered":"https:\/\/review-new.cameochina.com\/us-managing-a-restaurant-online-dos-and-donts\/"},"modified":"2019-09-25T14:05:42","modified_gmt":"2019-09-25T14:05:42","slug":"us-managing-a-restaurant-online-dos-and-donts","status":"publish","type":"post","link":"https:\/\/cameochina.com\/es\/us-managing-a-restaurant-online-dos-and-donts\/","title":{"rendered":"Managing a Restaurant Online<\/span>: Do\u2019s and Don\u2019ts"},"content":{"rendered":"

Published: September 2019<\/p>\n

Despite the importance of the local community for all restaurants, we still can\u2019t underestimate the value of an online presence. When looking for a nearby restaurant, the first thing people do these days is open their mobile and search Google or Bing. <\/span><\/p>\n

We understand that the whole online world can seem a little daunting, but the little effort required can work wonders for our marketing strategies. Today, we\u2019re going to talk about the four biggest do\u2019s and don\u2019ts for your restaurant online! <\/span><\/p>\n

DON\u2019T: Pay Without Tracking <\/b><\/span><\/p>\n

Firstly, why spend money on advertising and then ignore the results? If you aren\u2019t tracking your spending, how do you know what works and what doesn\u2019t? If you\u2019re to improve your online marketing over time, you need to learn from successes and failures. <\/span><\/p>\n

DO: Claim Your Google Listing <\/b><\/span><\/p>\n

As we noted in the introduction, more customers than ever are looking to Google to find local businesses. With a simple search, they will find local barbers, supermarkets, and restaurants. However, what many businesses don\u2019t know is that the Google listing isn\u2019t automatically assigned. Instead, you need to claim it. <\/span><\/p>\n

After you go through the verification process, you\u2019ll have control of the information provided by the listing. Now, when people search for a nearby restaurant, not only do you show but they see the information you want them to see. <\/span><\/p>\n

DON\u2019T: Feel the Need to Give Away Free Stuff<\/b><\/span><\/p>\n

Just because somebody had a poor experience in your restaurant, this doesn\u2019t necessarily mean you need to give away free food or credit. When dealing with complaints online, it\u2019s normally enough that you\u2019re even acknowledging the complaint and then providing a gracious response. <\/span><\/p>\n

In fact, offering something for free can sometimes seem as though you\u2019re ignoring the real issue. For consumers, they like to feel supported and you can do this by taking note of the review and addressing their concerns. Even if somebody orders online once a week and you never actually meet them, their loyalty is just as important so address these negative reviews. <\/span><\/p>\n

DO: Be Positive at All Times<\/b><\/span><\/p>\n

Leading on from the previous point, it\u2019s possible to gain exposure and attract new customers by publicly addressing good and bad reviews. Although many people worry about prospective customers seeing poor reviews online, we believe it actually provides an opportunity to show professionalism. With a measured response, perhaps a reason for the poor experience, and then a suggested course of action (a way you\u2019re improving the service as a result of the review), it shows you care about what you\u2019re doing in the community. <\/span><\/p>\n

Even though customers want a positive experience, they also understand that mistakes happen because we\u2019re all human. Address the mistakes, be honest, and show that you\u2019re willing to improve. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Published: September 2019 Despite the importance of the local community for all restaurants, we still can\u2019t underestimate the value of an online presence. When looking for a nearby restaurant, the first thing people do these days is open their mobile and search Google or Bing. We understand that the whole online world can seem a […]<\/p>\n","protected":false},"author":0,"featured_media":1695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/posts\/1694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/comments?post=1694"}],"version-history":[{"count":0,"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/posts\/1694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/media\/1695"}],"wp:attachment":[{"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/media?parent=1694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/categories?post=1694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cameochina.com\/es\/wp-json\/wp\/v2\/tags?post=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}