Published: October 2020
1. Expand the Menu
While it might sound counter-intuitive, now is the perfect time to expand your offerings and cater to what people need most. Consider options like home cocktail kits, flour and yeast for baking, or other essentials to serve your community better. Additionally, sell merchandise and gift cards. Incentivize gift card purchases with bonuses to encourage sales.2. Cover the Basics
Ensure your website includes essential information, such as updated opening hours, delivery options, and COVID-19 safety policies. Customers want clarity, and if they can’t find answers, they will move on to another restaurant.- Update your social media bios with delivery and collection information.
- Send newsletters to keep your customers informed.
3. Use Special Deals and Offers
Encourage customers to return with enticing offers. For instance:- “Welcome Back Wednesday” with 20% off all food.
- Family meal deals or special discounts for specific days of the week.
4. Build a Strong Relationship with Customers
Focus on creating stronger connections with your customers. Be transparent about your safety measures and consider expanding your service by partnering with delivery apps like Uber Eats. Small touches, such as handwritten thank-you notes with every order, make customers feel valued and appreciated.5. Use Social Media
Social media is a powerful tool for building your restaurant’s brand. Use platforms like Instagram, Facebook, and Snapchat to:- Share updates and changes to your services.
- Post enticing photos of your dishes.
- Engage with followers by replying to comments and messages.
- Host live streams and introduce your team.
